Blog
SE Automation prides itself on providing the latest and greatest products and solutions to our customers. You can count on us as your Trusted Advisor to deliver the latest news and information needed to assist you in your daily operations.
Four Risks You Might Be Taking with Aging Machines
Aging machines can quietly increase downtime, maintenance costs, safety risks, and obsolescence exposure. Learn four risks engineers should evaluate now.
SE Automation Advantage | 2026 Q1
The SE Automation Advantage Q1 2026 highlights next-generation Siemens automation solutions including TIA Portal V21, SIMATIC S7-1200 G2 PLCs, and SINAMICS S220 drives. Explore smarter control, integrated motion, and scalable performance upgrades designed to help OEMs and industrial teams improve productivity and modernize with confidence.
LUTZE DRIVEFLEX® VFD Cables
LUTZE DRIVEFLEX® VFD Cables deliver safe, reliable performance for demanding VFD and motor installations. Learn how SE Automation and Standard Electric help you choose the right cable for your drive system.
Siemens SIMATIC AX
Siemens SIMATIC AX streamlines PLC programming with Visual Studio Code, Git, and cloud tools—boosting speed, collaboration, and engineering efficiency.
Siemens SINAMICS G220
Discover the Siemens SINAMICS G220—an advanced, high-performance variable frequency drive designed for smarter, safer, and more efficient motion control. Learn how SE Automation and Standard Electric Supply Co. can help you integrate it today.
Siemens SIMATIC ET 200SP e-Starter
Discover the Siemens SIMATIC ET 200SP e-Starter — a compact, fully electronic motor starter that simplifies wiring, reduces downtime, and enhances plant efficiency. Learn how SE Automation can help you integrate it into your system.
Associate Spotlight – Jill Turay
Meet… Jill Turay! Jill is the Sales Support Specialist for SE Automation. She works out of our Eau Claire, WI location. Get to know Jill!
Siemens SIMATIC Micro Drives
Discover the compact, safe, and flexible Siemens SIMATIC Micro-Drive—ideal for AGVs, robotics, and digital automation with fewer cables and faster commissioning.
Siemens Inspekto AI-Based Visual Inspection System
Discover Siemens Inspekto—a cost-effective AI vision system that simplifies quality inspection with fast setup, no coding, and real-time defect detection.